Your strategic partner for scalable, high-performing e-commerce growth.
A senior technical and commercial leader who shapes the systems, integrations, and long-term technology roadmap behind your e-commerce operations, without requiring a full-time CTO or in-house architect.
- Scalable and ready for growth
- Secure and compliant
- Optimised for performance
- Aligned with your business goals
- Built on best-practice architecture and modern commerce principles
— Your senior e-commerce strategy partner
The technical heartbeat of your digital operations.
Your ITQ Commerce Strategy Advisor becomes the technical heartbeat of your digital operations, designing, overseeing, and optimising the architecture that powers your online store and its ecosystem. This service plugs into your organisation flexibly.
Part-time
When expertise is needed at the leadership level.
On-demand
To support critical decisions.
Project-based
For migrations, re-platforms, integrations, or performance transformations.
You get CTO-level thinking without the full-time cost and a trusted partner invested in your long-term success.
— What we help you with
Not just keeping the lights on.
Our support isn’t just about keeping the lights on. It’s about making sure your store works harder for you, every day. Here’s what you can expect from us.
Architecture Design
- Define the end-to-end architecture for eCommerce systems (e.g., storefront, checkout, order management, integrations).
- Choose the right tech stack (e.g., Magento, Shopify Plus, WooEnterprise, Adobe Commerce, Custom App development).
- Design integration patterns with ERP, CRM, PIM, OMS, payment gateways, and third-party services.
Collaboration & Leadership
- Work with business founders/owners, developers, business analysts, UX designers, incumbent agency and product owners.
- Provide technical leadership during implementation and oversee vendors or development partners.
Technology Strategy & Roadmap
- Align technical architecture with business goals and customer experience strategies.
- Plan scalability, performance, and future growth (e.g., global expansion, omni-channel commerce).
Integration, Security & Data Flow
- Define APIs and data models for seamless data exchange.
- Implement best practices for micro-services, headless commerce, and composable architectures.
- Ensure PCI-DSS compliance for payment data.
- Design secure authentication, authorisation, and data protection mechanisms.
— Key benefits
Senior expertise, exactly when you need it.
Access to Senior Expertise Without Full-Time Cost
- You gain access to a highly experienced e-commerce advisor who has worked across multiple e-commerce platforms and industries.
- Instead of paying a £100-£150k+ annual salary, you only pay for the hours or projects you need.
- Ideal for smaller organisations or those in transitional phases (e.g., migrating to a new platform, scaling globally).
Faster Decision-Making & Reduced Risk
- We will quickly assess your current technical landscape and identify gaps, risks, and inefficiencies.
- Help you avoid costly rework and poor technology choices (e.g., choosing the wrong eCommerce platform or integration pattern). You get architectural governance and best practices from day one, even without a full team in place.
Objective, Vendor-Neutral Guidance
- Unlike vendors or implementation partners who may push specific platforms, we act as your independent technical advisor. We can evaluate multiple platforms (e.g., Shopify vs. Adobe Commerce vs. WooCommerce) based on your actual business needs and budget.
Scalability and Flexibility
- Engage us as needed – for architecture design, vendor selection, performance tuning, or project oversight.
- Easily scale our involvement up or down depending on project phase (e.g., heavy during planning, lighter during implementation).
Improved Cross-Team Alignment
- We will bridge business, marketing, and development teams, ensuring everyone aligns on the same technical vision.
- We will translate non-technical business goals (e.g., “increase conversion rate”) into technical deliverables and measurable KPIs.
Accelerated Digital Transformation
- Our experience will allow you to adopt modern approaches like composable commerce, headless architecture, or MACH principles (Microservices, API-first, Cloud-native, Headless).
- We will help future-proof your eCommerce platform to handle new channels (mobile, marketplaces, Voice, POS, etc.). We will help uncover opportunities to use AI in the business.
Mentorship and Upskilling
- We can support you to mentor your internal development or DevOps teams, building long-term architectural discipline.
- Help you gain internal capability/know-how and architectural maturity — even after we roll off.
— When it makes the most sense
You should consider an e-commerce strategy advisor if you:
— Meet your strategy advisor
Twenty years building profitable e-commerce businesses.
A business leader of 20 years, specialising in helping develop profitable e-commerce businesses and building long term relationships.
Having managed the development and delivery as well as ongoing support of over 150 e-commerce websites since starting ITQ Commerce, Sarkis brings a wealth of experience to this industry.
Over the years Sarkis has provided expert support, best practice advice and surrounded himself with a comprehensive portfolio of best-of-breed partners to address all aspects of online commerce, with which he has deep and trusted relationships.
— Example engagement scenario
What a five to six month engagement looks like.
Stagnant online sales growth, rising customer acquisition costs, underperforming website conversion rates, and inconsistent inventory planning.
Help the example merchant accelerate e-commerce revenue growth by optimising digital strategy, improving conversion performance, and creating a scalable acquisition and retention plan.
1
Discovery & DiagnosticMonth 1 for example
- Conduct a full audit of the site: UX, mobile performance, checkout flow, page speed, product page content, and catalogue structure.
- Analyse existing traffic sources, paid channel performance, CAC, ROAS, and email/SMS effectiveness.
- Review marketplace strategy: pricing, fulfilment, Buy Box performance, product ranking.
- Review analytics setup and data quality (GA4, Meta Pixel, server-side tracking).
- Review key findings as part of ongoing strategy development.
2
Strategy DevelopmentMonth 2 & 3 for example
Design a comprehensive eCommerce growth strategy including:
a. Revenue Growth Roadmap
- Redesign PDP templates for improved conversion
- Implement subscription/auto-replenishment for recurring products
- Create a bundling strategy to increase AOV
- Redesign email flows: welcome, post-purchase, win-back, replenishment
b. Paid Media Optimisation
- Pivot Meta strategy to advantage+ shopping with tested UGC creatives
- Reduce poor-performing placements and shift budget to higher-intent keywords
c. Marketplace Optimisation
- Build Amazon SEO-optimised titles, bullets, A+ content
- Use inventory forecasting to reduce stockouts
- Enrol top SKUs into Amazon Vine for reviews acceleration
d. Customer Retention Strategy
- Segment customers based on RFM (recency, frequency, monetary)
- Launch loyalty program
- Improve post-purchase communication and unboxing experience
3
Execution SupportMonth 3-4 for example
- Oversee website CRO experiments
- Guide the implementation of new landing pages and product page designs
- Work with the media agency to restructure campaigns
- Support the creative team with briefs for new ad assets
- Train the client’s team on analytics dashboards
4
Measurement & OptimisationMonth 5-6 for example
- Set up weekly KPI monitoring (AOV, CAC, ROAS, CR, LTV)
- Monthly strategy steering meetings
- Quarterly performance reviews and roadmap refinement
Let’s map out the support you need.
Your initial consultation is free of charge — one to two hours to map out the support needed and build your roadmap. No obligation, and useful even if you never speak to us again.