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WooCommerceWooCommerce · United Kingdom

A high-end WooCommerce experience for luxury watches.

Topwatch, a prestigious name in luxury watches, came to ITQ for a sleek, intuitive WooCommerce store that could handle a bespoke watch database while preserving a truly premium experience.

Client
Topwatch
Sector
Luxury watches · D2C
Platform
WooCommerce
Integrations
Sage Cloud + watch DB
— Overview

A world-class store for a discerning audience.

Topwatch, a prestigious name in the world of luxury watches, recognised that their growing clientele deserved a world-class e-commerce platform. With a vision to offer a seamless and personalised online experience, they approached ITQ Commerce to revamp their online store.

Topwatch’s goal was clear: a sleek, intuitive WooCommerce store that could handle the complexities of their bespoke watch database while maintaining a luxurious user experience — catering to both enthusiasts and collectors with seamless database integration, smooth operations and an engaging shopping journey.

Sector
Luxury watches
Region
United Kingdom
Platform
WooCommerce
Key integration
Sage Cloud
— Driving results

A timepiece worth celebrating.

With a fully customised WooCommerce store, Topwatch now boasts streamlined operations, enhanced product management and an improved shopping journey — supporting their growth as they serve a discerning global audience.

+17%
Revenue growth
Online revenue growth tracked across a full trading window of optimisation work.
+15%
Rise in sessions
Overall session volume as SEO, campaigns and on-site improvements drive more visits.
−46%
Reduced bounce rate
Fewer single-page exits as landing pages, load speed and messaging better match visitor intent.

“ITQ successfully migrated our old store to WooCommerce… we have a much better-looking website, better UX, easier admin and more tools to grow our business. The communication from the team was spot on.” — Johan Dreyer, Founder of Topwatch

— Verified reviews

Rated Excellent on Trustpilot.

4.7 / 5
based on 36 reviews · Trustpilot
★★★★★
“A great team to work with.” — Not only do they help us complete web development needs, but also advise us on strategic decisions that save us time and money.
Mackenzie Blinn PerioSciences
★★★★★
"Outstanding understanding and service." — The team went above and beyond to understand our business, challenged our thinking where it mattered, and delivered results that exceeded expectations.
Charlie Russell Synapse
★★★★★
“Significantly improved our store.” — ITQ’s attention to detail has taken our store to the next level — a refreshing change from previous agencies.
Roberto Solimene Emporio Italia
★★★★★
“High level of professionalism.” — The level of work, input and advice from ITQ has been most enlightening — and very welcome.
Lisa Whitty The Hay Experts
— What we delivered

A strategic approach to success.

By meticulously planning each phase — design, UX, data migration and testing — we delivered a flawless result that set Topwatch up for long-term success.

01

Custom WooCommerce theme

  • Selected and customised a theme that represents the brand identity
  • Premium, high-end presentation across devices
  • Enhanced user experience throughout the store
02

Database & Sage Cloud integration

  • Smooth integrations to streamline inventory management
  • Connected customer interactions across systems
  • All systems working in harmony for accurate stock and sales
03

Sell Your Watch functionality

  • Custom process for customers to submit watches for sale
  • Created a new revenue stream for Topwatch
  • Simple, guided submission experience
04

Project management & testing

  • Rigorous testing from payment gateways to the account area
  • Careful project management across each phase
  • A flawless launch with everything working as expected
— Partners

Delivered with best-in-class partners.

Building a premium WooCommerce store?

From bespoke databases to ERP integrations, we build WooCommerce stores that feel as premium as the brand. Book a free workshop.

Excellent 4.7/5 Based on 36 reviews on Trustpilot