Site Performance and UX/UI improvement for
Emporio Italia's WooCommerce Store
Overview
Emporio Italia turned to ITQ Commerce for expert assistance after encountering challenges with another agency during their WooCommerce store development. To start, we conducted a thorough workshop and comprehensive site audit, gaining crucial insights and identifying key areas for improvement.
Based on our findings, we devised a strategic roadmap to ensure a successful launch of Emporio Italia's new store. This included addressing immediate technical issues and introducing innovative features to enhance the user experience.
Driving Results
- +40%
boost to page views
- +18%
rise in conversions
- +52%
increase in revenue
Our Approach
Enhancing the user experience to boost conversion rates was a key focus in our project with Emporio Italia. Improvements in navigation, responsive design, and engaging visuals were critical components of this effort.
Our ongoing collaborative efforts with Emporio Italia ensured transparency and alignment, resulting in the successful launch of a user-friendly WooCommerce store that showcases the luxury and sophistication of the Emporio Italia brand.
- WooCommerce theme customisation
- Site performance enhancements
- Strategic consultations
“ITQ Digital significantly improved our original store, quickly identifying areas for enhancement. We recently launched a modern version of our WooCommerce store with faster loading times and a better user experience. Within a week, we’ve seen remarkable benefits. ITQ Digital’s attention to detail has taken our online store to the next level, offering a refreshing change from previous agencies.”
Roberto Solimene – Founder
Partners
Rescuing a premium Italian food store from a failing build.
Emporio Italia came to us mid-project, left stranded by a previous agency with a broken WooCommerce store and a mobile PageSpeed score of 19/100. We audited everything, rebuilt from the ground up, and delivered a faster, higher-converting experience — with results visible from the very first week.
Italy's finest, delivered to the Iberian Peninsula.
Emporio Italia is a premium Italian food importer and online delicatessen, bringing artisan produce from Italy's best regions directly to customers across Portugal. From hand-selected charcuterie and aged cheeses to regional pastries and specialist pantry staples, the business has built its reputation on provenance, quality and a genuine love of Italian culinary culture.
The name captures the idea precisely — an emporium of Italy, transplanted to the Iberian Peninsula. The brand is warm, distinctive and confidently positioned as a premium food destination. Their digital experience needed to match that ambition.
A stalled build and a brand that deserved better.
Emporio Italia came to us mid-project, stranded by a previous agency: deadlines had passed, the store wasn't functional, and mobile PageSpeed sat at a critical 19/100. They needed a clean break, an honest diagnosis, and a team they could trust to rebuild it properly.
Full audit, clean slate
A structured discovery workshop and complete technical and UX audit — every issue, risk and opportunity documented before a single line of new code was written.
Performance that couldn't stay broken
A mobile PageSpeed score of 19/100 was costing real revenue every session. Core Web Vitals needed a full overhaul across homepage, category, product and checkout.
A store worthy of the brand
The old UX didn't reflect the premium, artisan positioning. Navigation, responsive design and the full visual experience were rebuilt to convert browsers and earn trust on arrival.
Performance data, from launch week.
The new store launched and the results were immediate. Within the first week Emporio Italia saw significant uplift across traffic, engagement and revenue — Roberto described the outcome as "remarkable."
Revenue growth
Overall revenue uplift against the prior period on the old store.
Conversion rate uplift
Increase in sessions converting to orders after the full rebuild.
Page views
Jump in page views reflecting improved navigation and site speed.
★ Mobile PageSpeed climbed from 19/100 to 80/100, with desktop home at 95/100, category at 91/100 and product at 95/100. Revenue, conversion and page-view figures are from the first week post-launch against the equivalent prior period.
A complete rebuild, start to finish.
Fourteen workstreams, organised into five tightly-run delivery groups, executed in eight weeks.
Audit & Strategy
2 workstreamsWorkshop & comprehensive site audit
Structured discovery with the Emporio Italia team, then a full technical and UX audit — every issue, risk and opportunity documented before any build work began.
Strategic delivery roadmap
A phased plan sequencing critical performance fixes first, with design and integration workstreams running in parallel to hit the eight-week launch window.
Design & User Experience
4 workstreamsRedesign of all key page types
Homepage, category, product and checkout — each rebuilt around Emporio Italia's premium Italian food brand and optimised for conversion on desktop and mobile.
Mobile-first responsive rebuild
Every template rebuilt to a mobile-first standard — the primary driver of the jump from 19/100 to 80/100 on mobile PageSpeed.
Navigation architecture restructure
Category taxonomy and site navigation reworked to reduce friction — faster, more intuitive paths to product across the Italian food catalogue.
WordPress / WooCommerce on Razzi theme
A clean environment configured from scratch — a stable, performant and extendable WooCommerce foundation ready for long-term growth.
Performance & Infrastructure
2 workstreamsFull-site Core Web Vitals overhaul
Desktop homepage from 49/100 to 95/100. Category and product pages — previously "Very Poor" — brought to 91 and 95 respectively.
Kinsta infrastructure setup
Enterprise-grade managed WordPress hosting via Kinsta — underpinning the performance gains with faster page loads and scalable infrastructure.
Integrations
4 workstreamsStripe & MBWay payment integration
Both configured at checkout — meeting the Portuguese market's payment expectations and removing a key conversion barrier at the most critical point in the journey.
Mailchimp integration
WooCommerce connected to Mailchimp — post-purchase automations, abandoned-cart sequences and segmented campaigns to build repeat revenue.
Google Analytics 4 ecommerce setup
GA4 configured with full ecommerce tracking — clean, reliable data from launch day for measuring performance and informing growth decisions.
Shipping, tax & manual translations
Shipping rules and tax logic configured for Portugal, with manual translations completed to serve Emporio Italia's multilingual customer base.
Data Migration, Testing & Go-Live
2 workstreamsProduct & customer data migration
Full product catalogue and customer records migrated cleanly — preserving structure and continuity for returning customers from go-live day.
QA, testing & go-live management
Structured testing across all key journeys, payment flows and device types. Go-live managed end-to-end by ITQ — zero downtime, everything working from the first session.
From broken build, to modern WooCommerce.
A side-by-side look at the journeys customers walk every day — rebuilt for clarity, speed and confidence at every step.
Built on best-in-class commerce tooling.
Unhappy with your current agency? Let's talk.
If your WooCommerce, Shopify or Magento build has stalled, your agency has gone quiet, or your store simply isn't performing the way it should — book a free 45-minute consultation. We'll talk through your situation, your stack and your options. No pitch, no pressure.