Ongoing WooCommerce support, tuned for performance & conversion.
DeEnti by DeEnterprises is a family-run US manufacturer and co-packager of professional nail products. We took over support and maintenance of their WooCommerce store — migrating hosting to Pressable, modernising the platform, and rolling out a programme of storefront, product-page and checkout improvements built to lift performance and conversions.
Four decades of nail expertise, family-run.
DeEnti by DeEnterprises, Inc. is a family-owned US manufacturer and co-packager of professional nail products — acrylic powders and monomers, dip systems, prep, top & base coats, pedicure ranges and accessories — all made in the USA. Operating out of West Chicago, Illinois, they supply salon owners, wholesale distributors and co-packaging partners, backed by 40+ years of experience and a service team that supports nail technicians directly.
Their WooCommerce store serves both trade and retail customers. DeEnterprises brought us in to take over support and maintenance — stabilising the platform, modernising hosting and infrastructure, and driving a roadmap of UX and conversion improvements right across the storefront, product pages and checkout.
An inherited store that needed to be stable, fast and converting.
DeEnterprises needed a partner to take over their WooCommerce store from a previous agency — stabilise it, bring the whole platform current, move it onto better-value hosting, and then run a steady roadmap of UX and conversion improvements across every key page.
Inherited platform, brought current
Take over an existing WooCommerce store, stabilise it, and bring WordPress, PHP, plugins and themes all up to date.
Performance & conversion focus
A roadmap of storefront, category, product and checkout improvements aimed squarely at site performance and conversion rate.
Better hosting, lower cost
Migrate the live site onto DeEnterprises' own Pressable hosting account to reduce monthly cost and improve resilience.
Performance data, landing soon.
The store is live, stable and on its improvement roadmap. We're now gathering a clean baseline so we can publish real conversion, revenue and average-order-value figures here as the roadmap activities take effect.
Conversion rate uplift
Conversion measured against the new baseline once the roadmap improvements have a full trading window behind them.
Revenue growth
Online revenue growth tracked as storefront, product-page and checkout changes bed in.
Average order value
How bulk pricing, bundles and clearer product tiles lift average basket size for trade and retail buyers.
★ This case study will be updated with live KPIs once DeEnti has a full post-optimisation trading window. Watch this space.
Support, maintenance and a steady stream of improvements.
Seven delivery workstreams — from platform foundations and hosting through storefront, product, checkout and deliverability — all focused on a more stable, faster, better-converting store.
Platform, Hosting & Infrastructure
FoundationsAccess & hosting migration
Set up WP Admin, new hosting, Search Console and Analytics access — and migrated the live site to DeEnterprises' own Pressable account, reducing monthly hosting cost.
Platform modernisation
Updated WordPress to the latest version, upgraded PHP from 8.2.29 to 8.3, and brought WooCommerce, plugins, PHP and themes all in line on current versions.
Theme cleanup & modules
Reviewed and removed unused, inactive themes — leaving only the active Orbit Media Bootstrap 4 theme — to improve security and admin performance, and configured the CoSpark modules.
Staging, go-live cover & indexing
Resolved staging website issues, built a maintenance landing page to cover the go-live window, and handled the Google crawl and indexing.
Homepage, Header & Navigation
StorefrontFull-width USP bar
A fixed, full-width blue USP bar on every page — free shipping, customer care number, high-quality ingredients and family-run messaging, editable at any time.
Menu refinements
Reviewed the Shop All menu position and removed the shadow/colour block shown on menu hover for a cleaner navigation experience.
Popular categories & layout
Re-titled and emphasised the “Popular categories” block with higher-quality imagery, and re-arranged homepage content in line with the agreed brief.
Latest-blog feed
Added a latest-blog feed showing the most recent articles, editable via the featured-post selector to keep the homepage fresh.
Category Pages
Discovery & CROProduct separation & pricing
Added grey background boxes for clearer product definition, styled pricing in the branded purple bubble with white text, and made sale prices and savings clearer.
On-tile add to cart
Moved Add to Cart and the quantity selector onto the product tile (off hover) with an alternative image on hover, and displayed product star reviews on category pages.
Smarter filters
Boxed and defined filters in light grey, set them to auto-open with a maximum of five options and a “see more” expander, and hid filters where no options exist.
Load-more on scroll
Replaced pagination with load-more products on scroll, so browsing the full range feels continuous and fast.
Product Pages
Conversion detailImage & review fixes
Fixed product images, resolved the alternate-image-on-hover glitch, and restored the missing reviews on the product detail page.
Layout & price styling
Reordered the layout so the product name sits above the review stars, matched the price styling to the category pages, equalised element spacing and centred the “show more reviews” button.
Options, Ajax & payments
Preselected and highlighted options in purple with white text, switched option changes to Ajax (no reload), moved Apple Pay and Google Pay to the point of purchase, and fixed custom label formatting across all products.
Cross-sell & bulk pricing
Applied the new tile styling to “You may also like”, added a “buy more & save more” button that scrolls to the bulk pricing section, and added a delivery-policy summary linking to the full policy.
Basket, Checkout & Payments
PaymentsCritical payment fixes
Resolved two high-importance payment issues on the live site, fixed a checkout issue and the non-working free-gift plugin, and resolved WooPayments being stuck in Safe Mode.
Cart & checkout UX
Restyled and re-centred the drawer cart arrow, set the promo-code box to auto-open, styled the checkout steps as buttons for a clearer journey, and fixed user login on mobile.
Blog & Footer
ContentBlog landing page
Updated the blog landing page with left-hand category filters, replaced the search box with Doofinder, and reduced the tile sizes for a tighter, more browsable layout.
Footer policy link
Added a dedicated delivery-policy link in the footer alongside the other policies, so key shipping information is always one click away.
Email & Deliverability
IntegrationsAutomated emails fixed
Diagnosed and fixed automated emails that were not sending, so order, account and notification messages reliably reach customers.
Fluent SMTP configured
Checked and configured Fluent SMTP to lock in dependable email deliverability across the whole store.
Next up — more performance, more conversion.
Support and maintenance is ongoing. These are the agreed next activities — each one chosen to improve the customer journey, lift conversion, or speed the store up.
One-step checkout
An updated, streamlined one-step checkout to reduce friction and drop-off at the point of purchase.
Powder bundle builder
A custom powder product bundle builder, letting customers assemble and buy their own multi-product sets.
Full PayPal implementation
A complete PayPal integration to broaden trusted, familiar payment options at checkout.
Postcode / address validation
Address and postcode validation to cut failed deliveries and smooth the shipping step.
Page-speed improvements
A focused page-speed pass once the agreed roadmap activities are complete, for faster loads across the store.
Continuous support
Day-to-day WooCommerce support and maintenance continues alongside the roadmap, keeping the store stable and current.
Every key journey, cleaner and clearer.
A walk through the journeys DeEnti's customers use every day on the live WooCommerce store — from the homepage and category browsing to the product page, checkout and blog.
Live screenshots from the WooCommerce store. Scroll within each frame to see the full page.
Powered by best-in-class commerce partners.
DeEnti's store runs on a partner stack chosen for performance, marketing and reliability — so the site is fast and resilient, the traffic is qualified, and the platform stays fully owned.
Pressable managed WordPress hosting — fast, resilient performance for the live store at a lower monthly cost.
Amore Digital, a PPC and paid-social specialist and long-standing ITQ partner, drives qualified, conversion-focused traffic through Google Ads and Shopping.
WooCommerce on WordPress as the flexible, fully-owned engine behind the DeEnti storefront.
Supported on a modern, owned commerce stack.
Want a WooCommerce store that's stable, fast and always improving?
Whether you've inherited a store that needs stabilising, want to move to better-value hosting, or need an ongoing roadmap of conversion and performance work — we'd love to help. Tell us about your store and we'll show you how we'd approach it.