Shopify · United KingdomA Shopify migration for CBS Power Tools.
We moved a specialist UK power-tool retailer off Oxatis and onto a fast, scalable Shopify store — and in the first nine weeks revenue climbed 61%.
A specialist retailer limited by its platform.
CBS Power Tools is a specialist UK retailer of professional and DIY power tools. When they approached ITQ Commerce, it was clear that Oxatis was limiting growth, hindering the user experience and proving difficult to manage.
With a huge catalogue, complex shipping needs and a loyal trade customer base, they needed a modern store that could scale with demand and stay fast during peak seasons.
Immediate, measurable impact.
In the nine weeks after launch (14 July–22 September), revenue climbed 61% versus the previous period — driven by a 37% rise in average order value and a 46% jump in conversion rate.
These gains reflect more than a successful replatform — they signal a stronger buying experience and a platform already converting interest into sales at a far higher rate, giving the business real momentum for its next stage of growth.
Rated Excellent on Trustpilot.
"A great team to work with." — Not only do they help us complete web development needs, but also advise us on strategic decisions that save us time and money.
"Outstanding understanding and service." — The team went above and beyond to understand our business, challenged our thinking where it mattered, and delivered results that exceeded expectations.
“Significantly improved our store.” — ITQ’s attention to detail has taken our store to the next level — a refreshing change from previous agencies.
“High level of professionalism.” — The level of work, input and advice from ITQ has been most enlightening — and very welcome.
What we delivered.
With deep experience in migrations and a proven Shopify playbook, we delivered a store built to scale — combining strong UX with powerful functionality.
Full Shopify migration & build
- Complete migration of products, customers and content across thousands of SKUs
- Custom product attributes (Part Numbers, EANs) with advanced search & filtering
- Collaborative design workshops for a mobile-first, trade-friendly experience
- Shopify Payments with PayPal, Apple Pay and Klarna
- Dual VAT display for clear trade and retail pricing
Complex logistics made simple
- Royal Mail and DPD integrations for automated shipping and tracking
- Click & Collect configured for local customers
Data, SEO & analytics
- Redirect strategy and Google sitemap for a clean SEO migration
- Google Tag Manager and GA4 set up for precise analytics and reporting
Ongoing growth & optimisation
- Signed a Shopify Growth & Optimisation support contract (4 hours / month)
- Monthly strategic reviews and proactive enhancements keep the store performing
Delivered with best-in-class partners.
Outgrowing your platform?
If your store is being held back the way Oxatis held back CBS, a free workshop is the fastest way to see what’s possible.