The Hay Experts
Overview
The Hay Experts, a renowned provider of high-quality hay and nutritious food for small animals, embarked on a transformative growth & optimisation journey in collaboration with ITQ Commerce. As the company’s previous Magento developer had focused primarily on maintenance, Lisa Whitty, the owner of The Hay Experts, sought a partner who could address technical issues and propel her business towards sustained growth.
This case study delves into the challenges faced by The Hay Experts, their approach to collaborating with us, and the remarkable outcomes achieved through the strategic implementation of comprehensive solutions.
Driving Results
ITQ’s Growth & Optimisation services led to an impressive 15.73% boost in conversion rates, driving more visitors to become paying customers. The revenue growth achieved through this partnership was a remarkable 162.79%.
- +160%
boost in transactions
- +15%
rise in conversions
- +162%
increase in revenue
Our Approach
When The Hay Experts came on board, their URL and website structure wasn’t ideal. We completely re-mapped this in line with search data to provide a clearer site structure, resulting in both a better UX and better foundation for SEO. With this, we also updated the navigation structure and introduced a faceted navigation again for improved UX and increased SEO opportunities. All newly-created pages were assigned target keywords, and new metadata (title, meta description and H1) was provided.
Alongside this, we made updates to the category page structure, enabling us to optimise fully in line with SEO best-practices. This included introducing the ability to add above-fold and below-fold content, FAQs (complete with schema markup), featured links and related blog content.
All of this restructuring work has left us in a good place to optimise the site going forwards, allowing us to now focus on populating the category and subcategory pages we’ve created with properly-optimised content.
- Magento platform development
- Site performance enhancements
- Strategic consultations
“We’re very happy at their level of professionalism, work, knowledge and advice. Having come from a less than active agency, the level of work, input and advice from ITQ Digital has been most enlightening – and very welcome. Very pleased so far, and would have no hesitation recommending their services.”
Partners
