Shopify Migration Project for Styles Silver
Overview
Styles Silver is a renowned independent jeweller based in Hungerford, specialising in sterling silver jewellery, gifts, and collectable pieces. Their previous e‑commerce platform (Oxatis) had become a barrier to growth, which limited site performance, UX, and operational efficiency.
ITQ Commerce led a full migration to Shopify, combining a modern theme, well‑structured product data, and essential integrations (Royal Mail, currency display, and eBay) to deliver a faster, easier‑to‑manage store that’s built for conversion and ongoing optimisation.Driving Results
Early performance shows that their new platform attracts more qualified visitors, keeps them engaged for longer, and improved product discovery. This all lays solid groundwork for higher conversion and lifetime value.
Measured over the most recent 90‑day period vs the prior period:
- +17%
Increase in views
- +39%
surge in engagement time
- +23%
boost in organic search
Solutions Provided
With a proven migration playbook, ITQ Commerce delivered the project end‑to‑end, de‑risking the move and laying strong foundations for growth.
End-to-End Shopify Rebuild
- UX workshops & design implementation using a conversion‑optimised Shopify theme.
- Menu & collections architecture reflecting how customers browse jewellery (e.g., type, occasion, maker/brand).
- Product list & PDP enhancements including multi‑image galleries and a prominent “Any questions?” enquiry tab.
Product Data Migration & Enhancements
- Clean import of product and content data from Oxatis.
- Customer data migration to maintain continuity of accounts and order history.
- Engraving options on select products via a lightweight app, styled to match the theme.
- Addition of recently viewed and related products to improve discovery and average order value.
SEO, Analytics & Compliance
- 301 redirects from legacy URLs to preserve organic equity.
- GA4 & Google Tag Manager migration and configuration.
- XML sitemap and cookie/GDPR controls implemented to best practice.
Checkout, Payments & Customer Experience
- Shopify Payments & PayPal configured for a simplified, trusted checkout.
- Customer account area streamlined for address management and order views.
- Currency display toggle to improve experience for international visitors.
Shipping & Operations
- Royal Mail Click & Drop integration for seamless label creation and tracking.
- Delivery tables modelled on the legacy site to retain familiar pricing logic.
- eBay integration (Marketplace Connect) prepared for multi‑channel reach.
Enablement, Launch & Post Launch Support
Partners
