Shopify Migration Project for Crane Controls
Overview
Crane Controls is a specialist provider of industrial crane components and accessories, operating globally across B2B and B2C markets. Their previous platform, Oxatis, was limiting growth, hindering UX, and proving difficult to manage.
That’s where ITQ Commerce stepped in, delivering a comprehensive migration to Shopify, complete with structured product data import, complex shipping logic, and global multi-currency support. The result: a scalable and modern site built for conversion and control.
Driving Results
Since launching their new Shopify store, Crane Controls has experienced a significant uplift across key e-commerce metrics, showing early signs of both increased visibility and deeper customer engagement.
Comparing the 3 months post-launch to the previous period:
- +34%
Increase in revenue
- +204%
rise in page views
- +391%
boost in active users
Solutions Provided
With deep experience in migrations and a proven Shopify playbook, ITQ helped Crane Controls replatform seamlessly. Every phase was handled with speed, clarity, and precision.
End-to-End Shopify Rebuild
- Complete replatform from Oxatis to Shopify
- UX workshops and design implementation using a conversion-optimised theme
- Custom collection and category navigation tailored for B2B parts shopping
Product Data Migration & App Setup
- Clean data import and product restructure
- Shopify-native filtering enhanced via Search & Discovery and custom fields
SEO & Redirect Management
Global Commerce Ready
- Multi-currency display via geolocation (USD, GBP, EUR, CAD)
- Google Pay and PayPal checkout options
- Customised tax and shipping logic including UPS and LTL freight handling
Training, Go-Live & Post-Launch Support
Partners
