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Shopify Migration Project for CBS Power Tools

CBS Power Tools Case Study Cover Image
CBS Power Tools Desktop and Mobile site

Overview


CBS Power Tools, a specialist UK retailer of professional and DIY power tools. When they approached the team at ITQ Commerce, it was clear that Oxatis was limiting growth, hindering UX, and proving difficult to manage.

With a huge catalogue, complex shipping needs, and a loyal trade customer base, they needed a modern store that could scale with demand and stay fast during peak seasons.

Driving Results

The impact of the migration has been immediate and measurable. In the past nine weeks (14 July–22 September), revenue climbed by an impressive 61% compared with the previous period, driven by a 37% rise in average order value and a 46% jump in conversion rates.

  • +61%

Increase in revenue

  • +37%

rise in AOV

  • +46%

boost in conversions

These gains reflect more than a successful replatform; they signal a stronger buying experience and a platform that’s already converting interest into sales at a far higher rate, giving the business real momentum for the next stage of growth.

Solutions Provided


With deep experience in migrations and a proven Shopify playbook, we delivered a Shopify store built to scale, combining strong UX with powerful functionality.

Full Shopify Migration & Build

  • Complete migration of products, customers, and content, with thousands of SKUs.
  • Custom product attributes (Part Numbers, EANs) and advanced search/filtering.
  • Collaborative design workshops to create a mobile-first, trade-friendly experience.
  • Integration of Shopify Payments with PayPal, Apple Pay, Klarna.
  • Dual VAT display for clear trade and retail pricing.

Complex Logistics Made Simple

  • Royal Mail and DPD integrations for automated shipping and tracking.
  • Click & Collect configuration for local customers.
 

Data, SEO & Analytics

  • Redirect strategy and Google sitemap for SEO migration.
  • Google Tag Manager and GA4 setup for precise analytics and reporting.

On-Going Growth & Optimisation

  • CBS Power Tools signed a Shopify Growth & Optimisation support contract for 4 hours per month.
  • Monthly strategic reviews and proactive enhancements keep the store performing at its best.
Visit CBS Power Tools
CBS Power tools - Home page Screen shot
CBS Power Tools Product page Screenshot
CBS Power Tools Checkout screenshot

Partners

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Amore Digital
Klaviyo

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Mackenzie Blinn - PerioSciences
ITQ is a great team to work withNot only do they help us complete web development needs, but also advises us on strategic decisions that saves us time/money.
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Our new website is so goodThank you all so much. The new Pheelgood website is so good. Sarkis & Team played a blinder, they were spectacular, so knowledgeable.
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Roberto Solimene - Emporio Italia
ITQ significantly improved our storeITQ's attention to detail has taken our store to the next level, offering a refreshing change from previous agencies.
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ITQ Digital ReviewThis greater level of understanding of the business led to greater results and felt more akin to having an in-house CTO managing the project.
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