A trade-grade supplement store, built for wholesale.
Predator Nutrition Wholesale is the dedicated B2B arm of one of the UK's best-known sports-nutrition brands. We designed and built their new wholesale store from the ground up on WooCommerce — trade pricing, account-based checkout, multi-currency and VAT logic all working in concert — delivered in four months and live now.
A trusted UK supplement name, going wholesale.
Operating out of Leeds, Predator Nutrition is a long-established name in UK sports nutrition, carrying everything from protein and pre-workout to performance, diet and hardcore ranges. Predator Nutrition Wholesale is its dedicated B2B platform — built to supply trade customers, gyms and resellers with the brands they want at trade pricing.
As an official stockist and distributor for brands including 3D Energy, Core Nutritionals, Hydrapharm and Fusion Supplements, the wholesale operation needed a storefront that could handle account-based ordering, hidden trade pricing, VAT-correct quoting and multi-currency checkout — without sacrificing the speed and polish of a modern consumer store.
A consumer brand that needed a proper trade platform.
Predator needed a brand-new wholesale storefront that behaved like B2B from the first click — no public pricing, account-gated ordering, correct VAT and currency handling — yet still looked and performed like a premium consumer store. The brief: build it on WooCommerce, integrate the right partners, and ship it in four months.
Four-month build window
A full new-build storefront — design, catalogue, integrations and go-live — inside a fixed launch window.
True B2B mechanics
“Login to see pricing”, trade registration, payment-on-account, INC/EX VAT and zero-VAT products done properly.
Multi-currency & checkout
Multi-currency conversion plus a Checkout.com gateway that clears card and bank-transfer trade orders.
Performance data, landing soon.
The wholesale store is live and taking trade orders. We're now gathering a clean post-launch baseline so we can publish real conversion, revenue and average-order-value figures here.
Conversion rate uplift
Trade conversion measured against the new baseline once a full ordering cycle is recorded.
Wholesale revenue
Total trade revenue growth once the platform has a meaningful trading window behind it.
Average order value
How account ordering, the quick order pad and bundles lift average basket size for trade buyers.
★ This case study will be updated with live KPIs once Predator Wholesale has a full post-launch trading window. Watch this space.
A complete WooCommerce build, start to finish.
Eight delivery workstreams — from platform foundations and a full B2B catalogue through to payments, account tooling and go-live — executed across the four-month window.
Platform & Project Setup
FoundationsDomain, licences & install
Domain purchase, Elementor Pro & theme licences, and a fresh WordPress + WooCommerce install on staging.
Tracking & brand basics
Favicon, B2B brand logo and cookie banner, plus Analytics, Tag Manager and Search Console access configured.
Catalogue & Products
Core buildFull catalogue structure & import
Categories and subcategories, simple/configurable product setup, and a clean product export/import.
Imagery, zoom & product content
Product images and zoom, labels, product tabs and content, with duplicate cleanup and per-product fixes.
Promotions & stock tooling
Promotions and bundles, back-in-stock, compare and wishlist handling, expiry-date display and spot checks.
Reviews & related products
Product reviews plus “related” and “you may also like” modules to drive cross-sell on every PDP.
B2B Pricing, VAT & Currency
Trade logicAccount-gated trade pricing
“Login to see pricing”, B2B customer registration, and payment-on-account / credit handling for trade buyers.
VAT & taxation rules
INC/EX VAT display, VAT and taxation rules, zero-VAT products, and pricing exports for finance.
Multi-currency & convertor
Multi-currency setup with a live currency convertor so international trade buyers shop in their own currency.
Payments, Checkout & Delivery
IntegrationsCheckout.com gateway
Checkout.com integrated for card payments alongside direct bank transfer, tuned for trade-sized orders.
Checkout page & delivery rules
Custom checkout options, order-payment confirmation, and delivery rules with delivery tags for trade shipping.
Listing Pages & Filters
DiscoveryLeft-hand filters & sorting
Filter ordering and sorting built and de-glitched, with SKU display, paging and image listings dialled in.
Brand pages & clickable cards
Brand listing pages and dropdown, category banners, list/grid views, QTY selectors and add-to-cart on cards.
Homepage, Menus & Navigation
StorefrontHomepage & latest products
Homepage banners, menu width and latest-products blocks built to surface promotions and new lines.
Mega menu, mobile & footer
Mega menu formatting and products, a clean mobile menu, and full footer with structured footer links.
Account, Forms & Email
Customer toolingMy Account & quick order pad
Create-account, login and My Account area with account icons, stock notifications and a trade quick order pad.
Trade forms
Trade application form, product request page and contact-us form, wired to the right notifications.
Email templates & verification
Branded email templates, trade confirmation, email footer, verification and notifications across the journey.
Newsletter & subscribe
Newsletter sign-up and subscribe flow to keep trade customers on offers and exclusive discounts.
Content, Testing & Go-Live
LaunchContent & customer import
Information pages designed and built, the wholesale / sign-up page produced, and customer data imported.
Testing, feedback & go-live
Handover for testing, re-tests and multiple client feedback rounds, then a clean go-live of the wholesale store.
Every key journey, built for trade.
A walk through the journeys trade customers use every day on the new WooCommerce store — from browsing the catalogue to placing an account order.
Live screenshots from the new WooCommerce store. Scroll within each frame to see the full page.
Powered by best-in-class commerce partners.
We built Predator Wholesale on a partner stack chosen for performance, payments and reliability — so the store is fast to load, secure to pay on, and dependable at trade volume.
Pressable managed WordPress hosting for fast, resilient performance under trade load.
Checkout.com powering secure card and bank-transfer payments for trade-sized orders.
WooCommerce on WordPress as the flexible, fully-owned engine behind the B2B store.
Built on a flexible, owned commerce stack.
Need a WooCommerce store that works like proper wholesale?
Whether you're launching a trade arm, replatforming an ageing B2B site, or bolting account-based pricing onto an existing store — we'd love to help. Tell us about your project and we'll show you how we'd approach it.