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Magento Optimisation for Hedges Direct using Hyvä

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Overview


Hedges Direct is one of the UK’s leading online hedge and plant retailers, operating with thousands of SKUs and a highly seasonal demand cycle. They needed a high-performing e-commerce store that could grow with them. ITQ Commerce partnered with Hedges in a phased engagement to modernise their e-commerce operations: improving performance at scale, and reducing friction across the customer journey.

This transformation began with a full replatform from SellerDeck to Magento, followed by a Hyvä-powered frontend rebuild focused on speed, flexibility, and conversion performance during peak trading periods.

Visit Hedges Direct

Results: Driving Success

Since partnering with ITQ, Hedges Direct has achieved measurable, sustained growth across key commercial metrics.

Improvements to site performance, UX clarity, and checkout flow have helped reduce friction throughout the customer journey, particularly during peak seasonal periods when speed and reliability matter most.

+21%

Revenue

+3.9%

Average Order Value

+11%

Conversions

These gains are the result of a platform designed to scale, continuous optimisation, and a focus on removing obstacles at every stage of the funnel.

A Strategic Approach to Success


This project was delivered in two key phases, with ITQ Commerce migrating Hedges Direct from SellerDeck to Magento, with subsequent operational development and additional UX enhancements from the implementation of Hyvä.

Magento 2 Replatform & Hyvä Frontend

Replatformed to Magento 2 with a Hyvä-powered frontend for speed and flexibility. Custom category filtering and improved product page UX. Complete migration of products, customers, and categories

UX/UI Redesign

Mobile-first UX workshops to refine structure and journeys. Improved navigation, category layout, and site architecture. Clearer product presentation across devices

CRO & Ongoing Strategy

Ongoing UX and performance optimisation. Implementation of trust and conversion signals, including reviews. Monthly roadmap planning focused on measurable impact

Partners

Hyvä
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Specialising in Magento, Shopify,
 and WooCommerce.

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